Main Task: Evaluation Question 3

Evaluation question 3:

What Kind of Media institution might distribute your media product and why?

Referring back to my case study of a publishing company, I have decided that a magazine publisher such as MusicMags would possibly distribute my music magazine due to the fact it could benefit them in many ways.

There are many reasons and benefits MusicMag could publish my magazine. Their catalogue of magazines includes nothing that is the same, or any way similar to my genre of magazine which is the reason why it can benefit them greatly. Their magazine portfolio tend to target working class – middle class white people, while my magazine will target working class – middle class black people, a demographic that MusicMags doesn’t attempt to target. My magazine targets a whole new demographic that MusicMags cannot reach due to them having a limited portfolio of magazines

An example of one of their magazines, DRUM! Magazine:

 

This magazine would only appeal to a rock or indie audience more so than any other genre such as hip-hop, r’n’b and rap. My magazine would be appealing to the entire audience of rap which can offer them many beneficial things.

One of the beneficial factors of MusicMags using my magazine is the financial aspect. Because the magazine would be distributed into an entirely new audience of people, there is a new market which means they are able to acquire a lot more finance because of new magazine sales which could lead them to more and better advertisers and better retailing, and if people were to enjoy the magazine, it may conspire people to want to check out other magazines of the publishing house.